Where are they now? Former Giant Brad Benson's motor in overdrive
By Hank Gola
Daily News Sports Writer
Brad Benson got his first brainchild when the U.S. was threatening
to invade Iraq in 2003. Having fun at a dictator's expense, he figured
Saddam Hussein might be in need of a getaway car from Benson's New
Jersey dealership ... and the first of many zany ads was conceived.
"It's
pretty much a cult following, love me or hate me," said Benson, who
writes most of his own material. "The first one we did ... Saddam
Hussein ... I said we'd give him a car now if he got out of Iraq ... we
wouldn't have to go to war ... we'd have peace ... and all these crazy
people started calling me up, how dare I make fun of a serious subject.
"We
cut two commercials ... oneĀ an apology on the same day. It was all
planned. So then I ran the second commercial and it was how dare I give
in to this guy? My switchboard operator was going to quit."
Why did Benson go on with the ads?
"I keep doing it because it works," he said. "People love it. It's hard to cut through clutter."
Benson
plays no political favorites. He has spoofed everyone from President
Bush to Govs. McGreevey and Spitzer. His most recent target was Plaxico
Burress, as an example of someone who might be indisposed for 12 months
who could take advantage of Benson's 12-month, no payment deal for a
new Hyundai or Mitsubishi.
With all his air time on WFAN and
Jersey 101.5, Benson is among the most prominent of all his former
Giants teammates, not bad for a member of an offensive line nicknamed
The Suburbanites for their mundane nature.
Cut by the Patriots at
his rookie training camp in 1977, the former Penn State product caught
on with the Giants later that year. He was in the huddle for "The
Fumble" in 1978 and eventually became a starter at left tackle - and a
whipping boy for Bill Parcells.
But Parcells never rode a player
he didn't like and in Benson, he had someone who worked hard to
overcome his physical limitations. The 1986 season, the year the Giants
won the Super Bowl, was his best. He developed a nasty infection on the
bridge of his nose and the Band-Aid he wore became a badge of honor.
When he dominated All-Pro Dexter Manley in the Giants' showdown with
the Redskins that year, it earned him enough notice for a Pro Bowl
selection and a spot on the All Madden team.
Benson would play
just one more year, purchasing the land for his first dealership during
the 1987 season. Now Benson lives on a 40-acre farm in Hillsborough,
N.J., with his wife, two sons and daughter.
Benson says he tries to apply a little football philosophy to his business.
"I
tell my people we're in a tough situation here. We have to do the real
basic fundamental things to survive," he said. "I tell the story that
the Friday before the Super Bowl, I was out on the field, taking my
pass sets over and over just to feel comfortable for game time."
Benson never stops working ... or looking for good material.
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